Pricing
Countdown timers and personalized images come together on every plan, so there is no second subscription to justify at budget time. Start free with 5,000 opens a month. Starter is $19 for 250,000, or ₹1,599 if you are billing in India, and annual billing gives you two months back either way.
Dollars run on Stripe. Rupees run on Razorpay, with UPI Autopay, net banking eMandate, or a card.
$0 a month ₹0 a month
Free, with no card Free, with no card
5,000 opens a month
For a first campaign, a small list, or proving the idea works before you ask for budget.
$19 a month ₹1,599 a month
$190 a year, two months free ₹15,990 a year, two months free
250,000 opens a month
For a store running weekly promotions and a monthly newsletter to a real list.
$49 a month ₹3,999 a month
$490 a year, two months free ₹39,990 a year, two months free
1,000,000 opens a month
For daily sends and lifecycle flows that keep running while you are asleep.
$149 a month ₹11,999 a month
$1,490 a year, two months free ₹1,19,990 a year, two months free
5,000,000 opens a month
For running a dozen clients from one place, on domains that carry their name.
Prices exclude tax. Tax is shown at checkout. If a plan does not do what this page says it does, tell us within 30 days of the charge and we refund it. That is section 6 of the terms, not a campaign.
Two gateways, because a card mandate is not how most people in India pay for a subscription. You choose the currency before you pay.
Dollars, through Stripe
Visa, Mastercard and American Express, plus Apple Pay and Google Pay where your browser offers them. Available wherever Stripe operates.
Rupees, through Razorpay
UPI Autopay, so the mandate sits in the UPI app you already use. Net banking eMandate for finance teams that pay from a bank account. Indian credit and debit cards.
Tax is shown at checkout. Annual Agency plans can also pay by bank transfer against an invoice if your finance team needs that.
Go over your plan in the middle of a send and nothing stops. Your images keep rendering. We email you at 80 percent of your monthly opens and again at 100 percent. Past 110 percent, new renders carry a small watermark until you move up a plan. A campaign in flight is never held hostage.
On the free plan too
Three live templates, 5,000 opens a month, two timer styles, and the email client preview that tells you what will land. Enough to run a genuine campaign and see whether the numbers move before you spend anything.
Paid plans add your own fonts, every timer style, unlimited templates, and the layers that appear only for the right subscriber.
Everything the editor can do
Digital and underline are on the free plan. Every style below is on Starter and up.
Comparing vendors
Taken from each vendor's own published pricing page, on the dates under the table. If you are building a comparison for a client or a CMO, take this table and check it yourself. We would rather you did. Three of these vendors are cheaper per thousand views than we are at their entry tier, and the table says so rather than hiding it.
Prices checked on 16 September 2026. MailTimers and CountdownMail read on 17 September 2026. NiftyImages read on 23 September 2026. Each vendor sets its own prices and can change them the day after we look.
The bits that usually matter when you are deciding: how many opens, whose fonts, and whether you can hand a client their own workspace.
Questions
One open is one request for your image. A subscriber opens the email, their mail app fetches the countdown or the personalized graphic, and that is one. If Apple Mail or Gmail then serves the same image again from its own cache, that is their server doing the work and you are not charged for it a second time.
Nothing stops. Your images keep rendering for the whole send. We email you at 80 percent of your monthly opens and again at 100 percent, and past 110 percent new renders carry a small watermark until you move up a plan. A send already in flight is never held hostage over a billing threshold.
No. A timer from the free generator works for 500 opens without an account, and for 1,000 once you sign in and claim it. After that, the image shows a note that its free opens are used up. A timer you build in an account, on any plan, counts toward that plan's monthly opens instead.
You pay for ten months and get twelve, in either currency. Starter is $190 for the year instead of $228, or ₹15,990 instead of ₹19,188. You can switch to annual at any point and the change is prorated against what you have already paid.
You choose before you pay. The switch above the plans changes what this page shows, and it opens on rupees if your browser looks like it is set to India and dollars otherwise. Dollar subscriptions run through Stripe and rupee subscriptions run through Razorpay. Once a subscription is live it stays in the currency it started in, because neither gateway can change the currency of a running subscription. Switching means cancelling at the end of the cycle you have already paid for and starting a new one in the other currency, which you can do yourself from account settings. Tell us the date and we will line the two up so you are never paying twice.
It carries on. Billing follows the currency you signed up in rather than where you are sitting, so a dollar subscription keeps charging the same card after you land in Bengaluru, and a rupee subscription keeps charging the same UPI mandate after you move to London. Your templates, your published image URLs, and every campaign already sitting in an inbox are untouched. If you would rather pay in the local currency after the move, that is the switch above: cancel at the end of the paid cycle and start again in the other currency.
An owner of the account can create a separate workspace for each client, up to 200 in one account. They all share the plan's 5,000,000 monthly opens and its 5 white-label domains, as one allowance for the account rather than one each. If you move from Agency to a lower plan, your client workspaces stay and every image already sent from them keeps rendering, but you cannot create new ones until you are back on Agency.
Yes, from your account settings, without emailing anybody. Upgrades take effect immediately and are prorated. Downgrades and cancellations take effect at the end of the billing cycle you have already paid for. Razorpay has no hosted customer portal, so rupee customers do all of this on our own screens rather than being sent to a gateway page.
No. Uploading your own .woff2 or .ttf files is included on every paid plan from $19 a month. Some vendors in this category put custom fonts behind a higher tier, which is worth checking when you compare.
Paying in dollars goes through Stripe: Visa, Mastercard and American Express, plus Apple Pay and Google Pay where your browser offers them. Paying in rupees goes through Razorpay: UPI Autopay, so the recurring mandate sits in the UPI app you already use, net banking eMandate, and Indian credit and debit cards. Annual Agency plans can also pay by bank transfer against an invoice. Tax is shown at checkout.
5,000 opens a month, no card, and you can put a timer in the campaign you are already writing.
An open is counted when a mail app fetches the image. Which fetches count and which do not, and when a period starts, is written out in how opens are counted, and how the render pipeline works follows that request from the snippet to the picture. Why Apple Mail and Gmail sometimes show a copy they already hold, which is why a cached view is not counted again, is written up on the blog.